My Life as a San Francisco Realtor: The role the office is playing is changing.

The role the office is playing is changing.

I've seen a number of discussions about the future of the "bricks and mortar" Real Estate Office.  Some say it is no longer necessary. I think it is, but maybe in a different incarnation. This blog doesn't even go in to the aspect of how an office  or workstations are set up, and that is changing considerably in some offices as well.

I read an article by Method a few months ago, and now I'm drawn back to it again. The article, or 10 x 10 Thought, is called Changing Retail Currency.  I know this is geared to a retail store format, but it does have applications to the Service Industry, especially ones like Real Estate that have a public side.

Method-Changing Retail Currency

The diagram above is divided in to 4 parts:

01 Search Advise Consult Shop, Assistant

02 Browse Discover Showroom, Gallery / Magazine

03 Purchase Pick-up Retail Counter, Shopping Cart

04 Immerse Events Cafe/Workshop, Concert/Theater

I especially like the Browse/Showroom/Gallery and Immerse/Cafe/Workshop/Concert/Theater areas.  I can already think of good applications within a Real Estate 'showroom' for that. Space for Seminars, Special Exhibits on Foreclosure / Short Sales / Condo Living / Over 55 Communities / TV Monitors for Video Presentations.... The list is endless. Steve jobs is changing retail, iCloud, maybe we need to think outside the box again!


John M Scott, Broker / Owner, Scott Keys Properties, Certified Distressed Property Expert (CDPE), Council of Real Estate Brokerage Managers (CRB), serving San Francisco and the surrounding San Francisco Bay Area

Comment balloon 5 commentsJohn M. Scott • June 07 2011 09:28PM


Very intriquing idea!  Our office is located right in the heart of Old Town Alexandria, so we have a good physical presence in our immediate area.  We have a large flat panel screen above the reception desk which rotates listings - people will gather outside on the sidewalk and watch - seems there is soooo much more we could be doing to make it more interactive, just have to think outside the box.

Posted by Susan Haughton, Susan & Mindy Team...Honesty. Integrity. Results. (Long and Foster REALTORS (703) 470-4545) over 7 years ago

I'm very interested in the changing concept and expectations for real estate offices.  This idea is very intriguing--as not everything is done best on the Internet.

Posted by Norma Toering Broker for Palos Verdes and Beach Cities, Palos Verdes Luxury Homes in L.A. (Charlemagne International Properties) over 7 years ago

To incorporate this diagram many offices would need major overhauls.  I am looking at our office and trying to imagine the change.  It is a very interesting concept. 

Posted by Lois Davies, Cape Coral & SW Florida (Century 21 Birchwood Realty, Inc.) over 7 years ago

Susan, your office should definitely take advantage of your location. I remember the first time I went to Key West with my partner in 2001. We were walking down Duval St and walked by an RE office. Saw some listings in the window. Went in and talked to a Realtor......ended up buying a 2BR vacation home.

Posted by John M. Scott, Broker / Owner San Francisco Bay Area (BRE # 01442690, Scott Keys Properties) over 7 years ago

Norma, Lois, the nature of sales keeps changing and at some point we will need to change to keep up with someone else's next great idea. But it would be nice if we could get there first!

Posted by John M. Scott, Broker / Owner San Francisco Bay Area (BRE # 01442690, Scott Keys Properties) over 7 years ago