My Life as a San Francisco Realtor: Agent Gaffes - Marketing Remarks

Agent Gaffes - Marketing Remarks

I know, a lot has been said already about finding bad English / mistakes in marketing remarks on the MLS. But I just couldn't pass this one up...

I was searching for BPO comps for a condo in the Southeast part of the City. There aren't many condo developments in that area, so I was limited to 8 comps. The marketing remarks for one listing were fairly OK except for two big ones.

I don't understand how an agent can do something like this and not correct it. Or why someone else in the office doesn't tell them about it. And these days most clients are fairly internet savvy - wouldn't they see this on any number of public web sites and ask their agent about it? This listing has been on market for 46 days.

First of all, this unit has "Stainless still appliances" - I know, Not a biggie. But read on.... "Newer Condo built in 2000 on a cul-de-suck".

Speechless in San Francisco..... (I'm still laughing ;-)

For someone who will market your home the Right Way:

John M. Scott
Broker/Owner - CENTURY 21 Scott Keys Properties

San Francisco, California, USA
(415) 378-8581



John M Scott, Broker / Owner, Scott Keys Properties, Certified Distressed Property Expert (CDPE), Council of Real Estate Brokerage Managers (CRB), serving San Francisco and the surrounding San Francisco Bay Area

Comment balloon 8 commentsJohn M. Scott • July 15 2011 11:53PM


OMG this is so embarrassing to read as we as Realtors are all compared to each and this is really bad. Yes, I have emailed agents and told them they had an error and they might want to fix it as I would hope someone would email me. I once typed Turkey instead of Turnkey and didn't notice it for weeks. Spell check said it was OK but OMG was I upset when I finally noticed it.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realt) over 7 years ago

I would be laughing too!  If I ever made a mistake like that I would hope someone tells me before too many people see it!

Posted by Chandler Real Estate Liz Harris, MBA, #ChandlerRealEstateAgent (Liz Harris Realty) over 7 years ago

oh that was pretty funny. 

Posted by Stanley Stepak, Realtor - Avon Lake, Avon, Bay Village, Westlake, (Howard Hanna - Avon Lake, OH) over 7 years ago

Oh boy, send it to Gwen Banta here on ActiveRain. She has some great ones she posts every Friday....

Posted by Andrea Swiedler, Realtor, Southern Litchfield County CT (Berkshire Hathaway HomeServices New England Properties) over 7 years ago

Kristin, Liz, Stan and Andrea - As the responsible Broker, I peruse my agent's listings and have them all posted in the office. If I saw something like this I'd change it right away. But I'd still be LMAO all the way!

Posted by John M. Scott, Broker / Owner San Francisco Bay Area (BRE # 01442690, Scott Keys Properties) over 7 years ago

John, Please tell them..  it appears that no one has and as you stated... looks someone would have.  That is so embarrassing for that agent.. how could they not know!  Maybe it gets more attention leaving it that way. :)

Posted by 1 ~Judi & Don Barrett & Chassy Eastep - Integrity, BS Ed, Integrity Real Estate Services -IDABEL OK (Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745) over 7 years ago

Judi, I'm more afraid that the agent may think that is how IT IS spelled. She has a foreign name. This happens more and more often here - so many different nationalities, and English is often the second language....

Posted by John M. Scott, Broker / Owner San Francisco Bay Area (BRE # 01442690, Scott Keys Properties) over 7 years ago

Bayview Heights David. And maybe that cul-de-suck DOES suck!

Posted by John M. Scott, Broker / Owner San Francisco Bay Area (BRE # 01442690, Scott Keys Properties) over 7 years ago