My Life as a San Francisco Realtor: Old Fashioned Marketing - The Newsletter.

Old Fashioned Marketing - The Newsletter.

Old Fashioned Marketing - The Newsletter.

An elderly couple walked in to my office this afternoon. They looked familiar. One of my other agents asked them if he could help them - they asked for Mr. Scott.

Ocean BeachThey asked me if I remembered them, and I remembered they lived next to a listing I had out in the Avenues near the ocean. I sold it first in 2005 for a family and then again as a short sale in 2008. I got to know them fairly well during those times. They're a German couple on a block that is rapidly becoming all Chinese. They told me how it used to be - all the neighbors had keys for each other's house - they looked out for each other. I started sending them my monthly newsletter. I've cut way back in the number of people I mail it to and now send it every other month to people I know or have at least heard from. Postage is expensive. But it's also sent out every month in an email version to a much larger group.

This couple doesn't even have a computer, so the only way to reach them on a regular basis was via mail. Now their health is failing and they are moving to an assisted care facility at the end of the month. And they need to sell to pay the expenses.

I'm so glad I was in the office when they happened to drop by just to see me. Of course I am happy for the listing, but also because I want to help them move on with their lives. Yes, real estate can sometimes be more than rewarding!

 

 

John M Scott, Broker / Owner, Scott Keys Properties, Certified Distressed Property Expert (CDPE), Council of Real Estate Brokerage Managers (CRB), serving San Francisco and the surrounding San Francisco Bay Area

Comment balloon 10 commentsJohn M. Scott • April 05 2012 07:13PM

Comments

Yes, there are actually still clients that walk into the office and expect you to be there. We get 'em a few times a month. Glad you kept in touch.

Posted by Melissa Zavala, Broker, Escondido Real Estate, San Diego County (Broadpoint Properties) over 6 years ago

John, I find that if you play opposite the field, you will generally attain higher yields... and as fewer people produce newsletters, those that do, achieve higher returns.

Posted by Chris Smith, South Simcoe, Caledon, King, Orangeville Real Esta (Re/Max Chay Realty Inc., Brokerage) over 6 years ago

John - congrats on the listing. Real estate is exhilarating when we can make a different and help those in need.

Posted by Les & Sarah Oswald, Broker, Realtor and Investor (Realty One Group) over 6 years ago

Hmmmm...... food for thought.  We have pretty much stopped conventional marketing pieces in favor of the internet but your blog points out that not every one has a computer.   I guess that's a bad assumption on my part.

Posted by Ralph Janisch ABR CRS Broker, Selling Northwest Houston to good people like you! (Janisch & Co.) over 6 years ago

It amazes me Melissa. They didn't call first even though they had my number. They just dropped in.

Chris, I do get a high response to my trivia questions from the mailed newsletters. I enjoy talking to them when they call. This is the 6th listing I've gotten from the newsletter in as many years. Not a high rate of return but it more than covers the expense.

Sarah, I have helped quite a few people sell the family home, whether it was theirs or their parent's. It's always slightly emotional, but I feel very close to them.

 

Posted by John M. Scott, Broker / Owner San Francisco Bay Area (BRE # 01442690, Scott Keys Properties) over 6 years ago

Jeanne and Ralph, getting something in the mail that is personalized to them and with interesting tidbits other than all about real estate - well I always have people thanking me for that. They actually enjoy it.

 

Posted by John M. Scott, Broker / Owner San Francisco Bay Area (BRE # 01442690, Scott Keys Properties) over 6 years ago

John,  Congratulations on your success with the old fashion newsletter. They are fortunate to have you to help them.

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) over 6 years ago

Thanks for your kind words Kathleen. I'll certainly do my best. And I'm really looking forward to meeting them again on Monday. Maybe we'll talk a little more about the history of the neighborhood and all the things they remember.

Posted by John M. Scott, Broker / Owner San Francisco Bay Area (BRE # 01442690, Scott Keys Properties) over 6 years ago

Proof that the old fashioned way still works Mr. Scott.............great story.  Happy to hear you were in the office that day and you'll be helping them with the next part of their journey in life.

Posted by Roger D. Mucci, Lets shake things up at your home today! (Shaken...with a Twist 216.633.2092) over 6 years ago

That's not to say Roger, that new technology doesn't bring results - it does. But if that is all you rely on there will be many people that will miss your message.

Posted by John M. Scott, Broker / Owner San Francisco Bay Area (BRE # 01442690, Scott Keys Properties) over 6 years ago

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