Old Fashioned Marketing - The Newsletter.
An elderly couple walked in to my office this afternoon. They looked familiar. One of my other agents asked them if he could help them - they asked for Mr. Scott.
They asked me if I remembered them, and I remembered they lived next to a listing I had out in the Avenues near the ocean. I sold it first in 2005 for a family and then again as a short sale in 2008. I got to know them fairly well during those times. They're a German couple on a block that is rapidly becoming all Chinese. They told me how it used to be - all the neighbors had keys for each other's house - they looked out for each other. I started sending them my monthly newsletter. I've cut way back in the number of people I mail it to and now send it every other month to people I know or have at least heard from. Postage is expensive. But it's also sent out every month in an email version to a much larger group.
This couple doesn't even have a computer, so the only way to reach them on a regular basis was via mail. Now their health is failing and they are moving to an assisted care facility at the end of the month. And they need to sell to pay the expenses.
I'm so glad I was in the office when they happened to drop by just to see me. Of course I am happy for the listing, but also because I want to help them move on with their lives. Yes, real estate can sometimes be more than rewarding!
John M Scott, Broker / Owner, Scott Keys Properties, Certified Distressed Property Expert (CDPE), Council of Real Estate Brokerage Managers (CRB), serving San Francisco and the surrounding San Francisco Bay Area